More in America

In this episode of made in America the guys did very good going around to all the other businesses and networking. The only issue is they should not have went out and network if they was not 100% ready too. Meaning they should of known what they was getting into before looking for someone to invest in there Brand. I feel like they could of listen better to the advice the people in the industry was trying to give them as far as how about getting there business started. They should have made sure that they had a business plan before they went out trying to get their brand started. On page 62 in the book it tells us “ A brand may reposition to target a new audience or to change its market altogether- such as shifting from an up market position to a lower one. Also it says it’s not just about logo it is about the first six months. A lot of corporate identity projects fail because they are not set up properly. On page 49 it states “A full understanding of the brand and its direction is needed to determine how far the identity should change. The designer is often fully involved in the process”. It is very important for new and up coming developers to know and understand that they can take advice to others in the business and use it to the better themselves. I think it was a very bad comment that the one guy to made in the elevator that they do not need to listen to the guy that was trying to give them some very important information. I feel like the one guy that said not to listen needs to really learn how to take criticism better so they and be successful.

My Voice

My name is Latora Anderson, I am a Fashion student at the Art Institute of Las Vegas. Currently studying Fashion Retail Management to become a Buyer in Men's Wear. I have worked in retail management for the last 7 years. I enjoy learning new skills, and ideas. I also love working with new people and meeting customers. I am determined to be the best person I know how to be. I love going to school and learning new knowledge about new trends in the Fashion world. I am currently a Manager for a company called Paper Source, It is a craft store a lot different in merchandise compared to apparel. I also have a part-time job at Victoria Secrets as a cashier to stay current in the fashion world. My schedule is very busy but I would not change it for anything in the world, I love the challenge it brings and how it constantly changing. I have been at the Art Institute of Las Vegas now for a year and am doing very well in my classes. My goal is to work in high in retail during and after I graduate. Customer service is something I love to give and receive so I always go above and beyond to make sure my guests are very happy at all times. I like to lead by example that way there are no misunderstandings on how our customer service is being up held. I pride my self in being a great Student, Mother, and Manager.