Talent,Values& Passion If I had to say, I would say one of my best talents would be hands on. And when I mean that I am talking about how I learn very fast when something is in front of me and I am shown one time. As a kid my teachers would always tell my mom that I was very smart and as an adult I have doubted that at times. I guess know days there is a lot that I do have to study for or read about to get a little further. Becoming a student at AI, after Managing for the last 8 years, I learned a lot of my skills from watching and having my hands in the pot. The only thing is with that is it will not get me were I want to be in my field I was taking back by how all my knowledge I thought I know I did not once I started in school. That doesn’t take away from my skills by any means. I am a very discipline individual and now what I want in life. I have always been the one to not care how others felt about any chooses that I have made to better my self whether it is moving across the Country or if its stop working full-time to pursue school. I am that person that enjoys working alone or side by side with a team. And when ever I am in charge I always do exactly what the quote on page 198, Chapter 7 states. “Those running the project must decide on the talent they need to execute the best brand delivery.” I am a person that loves to lead by example so when I do see that someone is knowledgeable and skilled because they have taken the proper steps in learning the skill that is needed to complete the job. I always go with the study knowledge over the hands on. I am very Passionate about being a good leader and also a great Manager. I hold myself and my team accountable to everything that is done good or bad. I have talent when it comes to up selling, visuals, product knowledge and most of all customer service.

Statement of my Specialty If I had my own Brand my statement would be. “Brand Loyalty Building a Customer for Life.” I personally love this due to the fact I do this everyday when I am at work I go above and beyond and make sure my customer will return by giving the great customer service while representing the brand on and off the clock. On page 162 in the book chapter 6 states, “Brand experience is how the audience reacts to a brand at any contact point, and it is the basis of consumer dialogue with the brand. The experience of a brand is a series of interactions that, over time, can encourage brand loyalty or marginalize a product or service.” If I as an employee did not know how important it is to make sure my ethics are up to company standards then I could not ever have a statement like the one I do. I feel like my mission statement is explaining to the customer even before they have shopped with me that I stand behind my morals and values in my business. And how I would do this by giving great Customer Service and a lot of hands on to meet the customers needs. On page 162 Chapter 6 “The consumer is buying something larger than the product or service: they are buying into the philosophy and the spirit behind the brand. This is why IKEA speaks about the ‘IKEA way’, why the founder of Starbucks, Howard Schultz, says that Starbucks offers a ‘lifestyle’ rather than just coffee, and why brands like Nike promote ambition and commitment through selling sports clothing into a highly competitive market.” I always keep quotes like this in mind when I am servicing a customer or even when I am the customer.

Top Five! Out of my list of talents my top five are, Customer service, loyalty, hands on, team work, and driven. I feel like out of all the talents I am good at these are the five that stands out the most when someone does a reference check or looks at my resume. I enjoy having a great customer base along with hard work. I have yet to work for an employer that will not say I have all these great qualities in my work ethic. I am that employee that always has a deep connection with my customer and listens to what they want and also gives them what they need to be happy and there experience a great one in the book on page 73, Chapter 3 I read “Brands need to have a deeper connection with their consumers if they are to thrive and prosper.” Thankfully I am an employee that believes in this and represent this quality of mine. When I speak loyalty I am talking about I am very loyal to my product and the customer I will not sale or even mention anything I do not use or like personally. Hands on is me having the ability to be taught something and when I am put to the test after learning it master it with my own touch. Team work is something I love as a leader, I love to see what everyone is great at learn from them and help the company grow. And last but not least me being a driven individual comes form me once I set my mind up not giving up no matter how hard the project is or how short of a deadline I have. I always love to finish anything I start, I see myself as a perfectionist.

Talents If I had to say, I would say one of my best talents would be hands on. And when I mean that I am talking about how I learn very fast when something is in front of me and I am shown one time. As a kid my teachers would always tell my mom that I was very smart and as an adult I have doubted that at times. I guess know days there is a lot that I do have to study for or read about to get a little further. Becoming a student at AI, after Managing for the last 8 years, I learned a lot of my skills from watching and having my hands in the pot. The only thing is with that is it will not get me were I want to be in my field I was taking back by how all my knowledge I thought I know I did not once I started in school. That doesn’t take away from my skills by any means. I am a very discipline individual and now what I want in life. I have always been the one to not care how others felt about any chooses that I have made to better my self whether it is moving across the Country or if its stop working full-time to pursue school. I am that person that enjoys working alone or side by side with a team. And when ever I am in charge I always do exactly what the quote on page 198, Chapter 7 states. “Those running the project must decide on the talent they need to execute the best brand delivery.” I am a person that loves to lead by example so when I do see that someone is knowledgeable and skilled because they have taken the proper steps in learning the skill that is needed to complete the job. I always go with the study knowledge over the hands on.

Passions I am a very passionate person when it comes to Customer service; I am all about making sure a customer has the best experience when I am helping them. I love to make my customers happy and build a customer for life. It does not take much to be nice to a client and treat them how you want to be treated as a customer. In the book on page 57 Chapter 2, I read “The brand should offer differentiation, based on an understanding of what the audience wants, and a passion and belief in the product or service.” I do this everyday when I am at work I love talking and building an outfits or just helping pointing out something simple whether it’s our fitting rooms, or an item on sale. I believe in order to be happy at your job you must be passionate in what it is you do. I have been in Retail for the last 8 years and I love my customers don’t get me wrong but some of them are very hard to please so that is when I become extra nice to meet there needs. When customer are shopping at Victoria’s Secret they expect to have nothing but the best customer service well I feel like that is what we should give them due to our price point being greater then most. I agree with this quote from the book on page 162 Chapter 6 “ Brand experience is how the audience reacts to a brand at any contact point, and it is the basis of consumer dialogue with the brand. The experience of a brand is a series of interactions that, over time, can encourage brand loyalty or marginalize a product or service. The consumer is buying something larger than the product or service: they are buying into the philosophy and the spirit behind the brand.” I think this is one of the best quotes on how to represent your company. Once a sales associate like myself have these down it is easy to build a customer for life.

Core Values The core brand values may be compromised, driving away those loyal to the brand. Or the change may create a disconnection in the mind of the audience, giving competitors an opportunity to step in. States on page 48 in the book Chapter two How Brands are Made. I am a firm believer that if you give a customer a great experience then they will keep coming back. When I think of Core Values I know one company that stands out that could use a couple of lessons. USPS, yes the United States Postal Service. The term going postal is not just for laughs. Almost every time I go into mine by my house there is an issue. And the crazy thing is it’s always something easy on there part to fix but they are very rude and it seems like they are not in business to service people just take money. It’s sad when a company has been around for so long and they have no compassion for there customers and they talk to them any kind of way. I t has gotten to the point I rather go to the UPS store and pay more; well at least I get treated accordingly there. An organization will rebrand when it is seeking to change consumer and business perceptions about its product, service or company: the brand may be outdated; it may wish to leave its historical legacy behind; it may desire to enter a different market or to augment its current audience; or it may wish to refocus in order to appear more contemporary and audience-aware. A rebrand signifies a direct call to the audience to tell them something has changed, and encourages them to take another look. I found this quote on page 60 chapter 2 of the book. And to be honest this is what The USPS need to do if they want to stay afloat. There have been rumors that they field Bankruptcy to be honest I can see why.

Product When I think of a product Apple comes to mind. This brand is known for its great service but with a price. Brands don’t just arrive out of nowhere. They are the product of a company ‘vision’. Although making lots of money is a vision of sorts, it is not exactly specific. Any successful brand needs to be part of a clearly defined set of objectives. Which states in the book on page 41 chapter 2 How Brands are made. With the iPhone 5s, Apple once again wins the right to claim the title of best smartphone available. Apple products are very easy to use. I compare them to any of my last mobile devices and I when I first got it, I had no issue using it. My other phones I have had in the past were very difficult at first and took time to get use too. When you buy Apple you are also buying the dependability and the Customer Service. I have yet to have an issue with either and for the price of the product I would hope not. Sometimes I see people that do not have an Apple laptop or phone and I wonder if it is because of the Price point? The obvious answer is pricing, as Apple products are still relatively high for some folks out there but there certainly has to be more than just that that Apple can improve upon. The Iphone 6 and Plus just been released last week and its so crazy how many are complaining about the price but yet in still will continue to purchase; I guess Apple is just one of those Products. And if I was a Product I would be an Apple Product. Page 18 chapter 1 in the book states, Branding helped to identify origin for the first time and attempted to affect buyer loyalty. And Apple knows that best. Once you buy an Apple product of any kind you never turn else where.